Anviri Cosmetics
Anviri is one of the largest cosmetics suppliers in NL, and it was solely focused on B2B.
The Mojo-effect.
D2C via marketplaces turned out to be an excellent opportunity to offer products to consumers with higher margins. Therefore, we started setting up marketplaces like Bol and Amazon DE for them … And how!
What we did
The company shifted from B2B to B2C by launching on bol and Amazon Germany, aiming to increase average order value through strategic bundles and complementary cross-brand sales.
For both bol and Amazon DE, we implemented full MEO and MEA: rewriting content with localized keyword clusters, optimizing titles, attributes, and imagery, and aligning listings with platform algorithms.
We applied our Buy Box Engine Optimization framework and advanced repricers to stay competitive while protecting margins. Sponsored Products campaigns were segmented by bundle type, and we used Brand Analytics to fine-tune cross-sell and upsell strategies.
The result
Results followed quickly, monthly B2C revenue grew over 20%, starting with bol in the Netherlands and expanding into Germany, where revenue soon caught up. The brand gained visibility and new customers in Germany, and the B2C business is now profitable.
Conclusion: Direct impact on the shift from B2B to D2C
In summary, the shift from B2B to B2C via bol and Amazon Germany led to rapid, profitable growth. Through a full MEO and MEA rollout, Buy Box Engine Optimization, smart repricing, and data-driven advertising, we drove over 20 percent monthly revenue growth. The German market quickly matched Dutch performance, boosted brand awareness, and brought in a steady stream of new customers. The B2C operation is now profitable.
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That's why we offer you a free analysis to see what expanding on marketplaces can do for your business.
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